Retail Integration featured in Premier Hospitality with Beyond the Trees Avondale

Retail Integration was featured in a recent issue of Premier Hospitality for the work we did with Beyond the Trees Avondale. The magazine aimed to highlight the unique nature of Beyond the Trees Avondale, and showcase the concept, design and work that went into creating one of Ireland’s most unique visitor attractions.

Based in the heart of the Avondale Forest, Wicklow, Beyond the Trees Avondale are one of Ireland’s newest attractions. The only fully accessible treetop walk and viewing tower in Ireland, the attraction provides a stunning experience for visitors. Retail Integration were delighted to provide our Meridian Experience ticketing system for the client.


Flexible ticketing system for visitor attractions

With high levels of interest in Beyond the Trees Avondale ahead of its opening, it was important the client had a robust and flexible ticketing and retail system in place at launch. The Meridian Retail ticketing system was rolled out for the comprehensive features it offered. The system is fully integrated with the client’s website and it allows customers to buy tickets at the visitor centre, or online ahead of time.

As with many outdoor visitor attractions, certain elements can be limited due to weather conditions, such as the spiral slide at Beyond the Trees Avondale not opening during wet conditions. For this reason, it is especially important that customers can easily amend their bookings online. With Meridian Retail, customers only need their booking reference and email to amend their tickets, up to 24 hours in advance. Customers can purchase gift vouchers just as easily as tickets, and check their balance through the Beyond the Trees Avondale website using their gift card code and pin.

For a modern visitor attraction, it is important that customers can pay for tickets and gift vouchers, online or in person. Additional attractions can be paid for on the day, including the spiral slide at the Viewing Tower, which Meridian Experience allows customers to pay for via cash or contactless.


Retail Integration Managing Director, Pat Heslin said:

“In May 2022, we were delighted to deliver our ‘Meridian Experience’ multichannel ticketing and retail platform to Beyond the Trees Avondale. The flexibility and configurability of our Meridian Experience platform allowed us to successfully deliver a system that met all their specific business requirements.

“From the very start, what Beyond the Trees Avondale have done has been incredible. The queues are out the door and the site is proving immensely popular, so to be a part of that and deliver a retail and multichannel ticketing system that provides significant operational, revenue and customer experience benefits, is incredible.

“It is great to be able to help facilitate their success and it has been fantastic to be involved. We look forward to working with the team at Beyond the Trees Avondale and wish them every success in the future.”


Continuously innovating for our customers

With over 25 years of experience, Retail Integration is one of Ireland’s leading providers of ticketing and retail systems for visitor attractions and specialty retailers. Meridian Experience is the ticketing system of choice for many of Ireland’s top visitor attractions, such as Teeling Distillery, Fota Island, the Aviva Stadium and the National Museum.

Meridian Experience is our integrated, end-to-end retail and ticketing system for visitor attraction sites. This system enables Ireland’s leading visitor attractions to manage every aspect of their business, from ticketing and admissions to merchandising, food and loyalty programmes. Learn more about Meridian Experience here.

View the full article from Premier Hospitality here.

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