Providing a unique offering for two of Dublin’s leading museums

The National Wax Museum Plus and the Irish Rock N’ Roll Museum Experience are two of Ireland’s most distinctive visitor attractions. To match their unique feel, Retail Integration had to come up with a unique solution.

The National Wax Museum Plus at Westmoreland St is an exciting and interactive experience. In operation since 1983, it is one of Dublin’s most popular visitor attractions. Sitting nearby in Templar Bar is the Irish Rock N’ Roll Museum Experience. It is a behind the scenes look at Ireland’s rock ‘n’ roll history, as well as an immersive and theatrical experience.

To manage these two distinctive attractions, our client required a robust ticketing and retail system, which they found in Meridian Experience.

Flexible ticketing system

With two very different attractions to be managed from one system, Meridian Experience needed to be customised for each, offering appropriate branding, and bringing in relevant logos and images. The system also needed to offer different details for each business, including tour names, pricing, and ticketing options as well as separate calendars.

As with all visitor attractions since COVID, it was very important that the ticketing system could take pre-booked online tickets, along with accepting all major payment methods, including contactless payments. A recent study by AIB has highlighted the importance of accepting contactless and digital payments. Since the limit on contactless payments has been increased, consumers under the age of 25 are using Apple Pay and Google Pay for 37% of all transactions, and consumers aged 25 to 34 are increasing use of the digital wallet increasing by 43%. Consumers are also spending more, with the average amount being spent by these methods up 24% for Apple Pay and up 35% for Google Pay.

Retail Integration Managing Director, Pat Heslin said:

“It is great to be a part of two of Dublin’s most distinctive visitor attractions. The flexibility of our Meridian Experience multichannel ticketing system was the perfect solution for the National Wax Museum Plus and the Irish Rock N’ Roll Museum Experience. Our system has been built from the ground up for our customers, and this is exactly the type of project that we love.”

Conor Reid, Digital Marketing Coordinator, The National Wax Museum Plus and The Irish Rock n Roll Museum said:

“We have worked with Retail Integration for many years now and we cannot recommend their support team enough, they are brilliant to deal with and assist with any issues in such a timely manner. Most recently, we deployed the Retail Integration Meridian Experience multichannel ticketing system on both The National Wax Museum & The Irish Rock ’N’ Roll Experience websites. The implementation of the system has enabled us to free up staff time, provide an enjoyable customer experience and increase revenue. We look forward to working with Retail Integration long into the future.”

Retail Integration delivers end-to-end retail and ticketing system for visitor attraction sites

With over 25 years of experience in developing our own proprietary EPOS, retail and ticketing software solutions, we are the partner of choice to many leading visitor attraction sites and specialty retailers.

Meridian Experience is our integrated multichannel ticketing solution for visitor attraction sites. This system enables visitor attractions to manage every aspect of their business, from ticketing and admissions to merchandising, food and loyalty programmes. Meridian Experience has been implemented by many of Ireland’s largest and best-known visitor attractions, such as Kylemore Abbey, Dublin Zoo and Blarney Castle.

If you would like to grow your visitor attraction, contact Retail Integration, or request a demo here.

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