How to increase visitor attraction attendance on wet days

Working with our customers to ensure our multichannel ticketing system ‘Meridian Experience’ brings them the best possible features, we have seen first-hand that a lot of visitor attractions see a marked decrease in visitors on wet and windy days and during the Winter months.

Ensuring your customers show up is the first step to having a great attraction – especially on days with a decrease in revenue.

If the weather outlook is bad – or if you see anything else on the horizon that might affect attendance for the week ahead, you can reach out to your customer database with last minute offers, helpful tips, and other incentives to improve attendance.


Using your CRM to drive visitor attendance

Using your CRM to reach out to your customers and informing them to bring an umbrella (or buy a fun branded one in your gift shop) or to stay cosy by stopping off for a hot chocolate in your café, will build trust in booking online. You will let them know that it’s a great experience even on wet days and give them the confidence to book ahead of time via your online ticketing system.

You can also bring your retail offering into the mix, by offering a free or discounted tea, coffee, or hot chocolate to get customers to visit your café. You can also reach out to your customer database with a discount on pre-booked tickets and timed slots for the week ahead.


Increase online bookings and repeat visits to your attraction

You can reward customers who buy physical tickets on the day, by highlighting offers in your physical premises. For example, “Purchase tickets online for your next visit and receive a free child/adult pass”. This will not only encourage them to book online, but also entice them to visit again. On arrival, you can also encourage customers to sign up to your email newsletter so you can add them to your CRM database and communicate activity with them during and after their visit.


Extend your reach

The importance of online bookings and solid customer communication is growing year on year. Fáilte Ireland recently carried out a survey of almost 1,200 tourism related businesses, looking at their outlook for 2022. The survey found that 62% of operators had bookings from US customers, and 52% had bookings from GB customers.

Having strong communication with your customers and an easy-to-use online ticketing system will allow you to take bookings from overseas. This enables you to showcase your attraction to a wider market, maximise revenue and visitor experience.


Manage every aspect of your visitor attraction

With our Multichannel Ticketing system, you can optimise inventory and pricing across online, telephone and walk-in channels. Meridian Experience offers full retail capabilities with end-to-end control to manage ticketing, hospitality, food and merchandising, all from one system.

With seamless integration between your till and ticketing systems through Meridian Experience, you can ensure you have the correct stock levels or coupon codes in place.

By bringing physical customers into your database, you have an opportunity to drive ongoing loyalty & active engagement with your customers through the membership & rewards programs.

You can then track customer behaviours & preferences through CRM & POS Integration and use this data to make important business decisions. This will be invaluable for knowing what strategies will work going forward.


Exceed visitor expectations

Retail Integration have worked with some of Ireland’s leading visitor attractions, including Dublin Zoo, Christ Church Cathedral, Powerscourt Estate, Trinity College Dublin, Russborough, Airfield and Rainforest Adventure Golf to name but a few. We have listened to our customers and know that merging ticketing, epos and customer communication is integral to driving the continued success of your visitor attraction.

To get more tips on how you can increase revenue, exceed visitor expectations and continue to drive success at your visitor attraction, contact us on or sign up to Retail Integration’s newsletter here.

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