Enterprise 2020 was a year like no other, which among other things saw a massive and necessary jump from bricks and mortar retail to online selling. One consequences of this, of course, has been a sharp rise in online competition. Trying to be found in this online labyrinth is one of retailers’ biggest challenges.
Before we start, we’re taking it for granted that your web store works properly, that links work, that your payments process properly and that your products are in stock. Don’t expect visitors to return if their initial experience is poor.
Getting people to buy when they reach your store is one thing, but how do you get them there in the first place? Discovering how to get more traffic to your store has become a major area of interest for all online retailers. It’s not easy, but here are some ideas to help you in your efforts.
- Use SEO to increase site visibility
- Build customer engagement through content marketing
- Reach your target audience through social media
- Promote your site in-store
- Use influencers to get more traffic