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Meridian e-Loyalty
Loyalty schemes can help small firms dramatically improve their business and sustain long-term sales. A scheme should be designed to ensure that the customer feels that they are receiving a benefit of membership, this may be in the form of discounts, points or promotions only available to members. It may also give the customer access to targetted events such as product launches, evenings etc. A successful scheme will ensure that the customer returns to shop with you rather than your competitors.
There are many ways to implement a loyalty scheme ranging from the paper based eg. 10 stamps entitles to free coffee or the like to schemes managed by an outside company on your behalf.
However, both are open to abuse, sales assistants can easily give away extra points to favoured customers while neglecting to reward the loyal customer leading to bad feeling. Linking the loyalty scheme to the EPOS means vouchers and discounts are given at the point of sale and therefore always linked to a financial transaction. This not only ensures that members are treated equally but that the data collected which can form the basis of future marketing is accurate.
There are many ways to implement a loyalty scheme ranging from the paper based eg. 10 stamps entitles to free coffee or the like to schemes managed by an outside company on your behalf.
However, both are open to abuse, sales assistants can easily give away extra points to favoured customers while neglecting to reward the loyal customer leading to bad feeling. Linking the loyalty scheme to the EPOS means vouchers and discounts are given at the point of sale and therefore always linked to a financial transaction. This not only ensures that members are treated equally but that the data collected which can form the basis of future marketing is accurate.
Using the integrated e-Loyalty module in Meridian allows you to provide Loyalty based incentives to your customers and track and monitor their purchases on an on-going basis. You can choose whether your loyalty card holders collect points which may be used in payment for future purchases or get a special discount at time of sale, you can even mix both. The loyalty cards can be branded to reflect your own corporate identity.
Meridian e-Loyalty is proven to improve both customer spend and retention. It encourages repeat purchases and provides valuable data on buying patterns to the retailer. Customers can sign up for the loyalty program either in store or via direct marketing.
Using loyalty cards is simple.
The till operator can either swipe the loyalty card at the beginning of a transaction or at the payment entry stage.
Meridian e-Loyalty is proven to improve both customer spend and retention. It encourages repeat purchases and provides valuable data on buying patterns to the retailer. Customers can sign up for the loyalty program either in store or via direct marketing.
Using loyalty cards is simple.
The till operator can either swipe the loyalty card at the beginning of a transaction or at the payment entry stage.
Implementing a Loyalty scheme
At this point you can simply complete the transaction and points are automatically calculated and added, member specific promotions are calculated and applied or if you wish you can check on recent purchases or view detailed information. The detailed information which can be viewed is user configurable and may include key dates such as Birthday, Anniversary, it can also include , Childrens names, Products they have expressed an interest in to name a few. The power of being identify your customer and greet them intelligently should not be underestimated.
Using the Information
Information is now being built up on your customers using this you can target specific marketing, for example select all customers who have been in more than 3 times in the past 2 months, who have spent in excess of X or who have purchased specific products or brands
Information is now being built up on your customers using this you can target specific marketing, for example select all customers who have been in more than 3 times in the past 2 months, who have spent in excess of X or who have purchased specific products or brands
One of the most recognisable loyalty card schemes implemented in Ireland in recent times outside those of the large supermarkets is that operated by O'Briens Wines, Ireland largest independent drinks retailer. This scheme is operated using Meridian.
Click here for a case study.
Click here for a case study.
